Company to pay for furniture purchases if voter turnout reaches 69%


Morris Furniture announced today that it will pay for customer furniture purchases if the Ohio voter turnout on Nov. 8 reaches 69 percent in the presidential election.

The election promotion to commemorate the company’s 69th anniversary begins Wednesday and runs through Nov. 7. Customers must buy $1,499 worth of furniture.

“Ohio is once again the center of attention as candidates, their surrogates and the media cross the state on the campaign trail. We think this will be one of the most important elections in our country’s history,” said Larry Klaben, president and CEO of Morris Furniture Company.

The promotion measures the turnout of eligible voters in Ohio. Customers, who make a minimum purchase of $1,499 on furniture, mattresses and accessories before 9 p.m. on Nov. 7, will get their purchase free if at least 6 million votes are cast for president in Ohio as reported by the Ohio Board of Elections.

In 2012, about 64 percent of eligible voters came out in 2012. In 2008, about 68 percent of eligible Ohio voters turned out for the election.

The promotion involves Morris stores, including Morris Home Furnishings and Ashley HomeStore, located in Dayton, Cincinnati, and Columbus, and Florence, Ky.

Morris Furniture Company ran a similar promotion at its 15 stores for people who bought $1,999 or more of furniture between Dec. 17, 2014 and Jan. 1, 2015. The company said it would refund the money customers paid if the Ohio State football team won by 7 points or more against the University of Oregon Ducks.

More than 500 customers won free furniture when Ohio State won. The promotion cost the store nearly $1.5 million in furniture with the Buckeye’s 42-20 win.

“This is the first time our company has created anything like this. It’s exciting to encourage every eligible voter to get out and vote. Ohio is once again a key battleground state with all eyes focused on how our citizens decide the future direction of our country. With just a few weeks left before the election, Ohio will be the center of attention for all candidates and news organizations,” said Robert Klaben, Morris Furniture Company vice president of Advertising and Marketing.


Reader Comments ...


Next Up in Business

3 things to know about Amazon and Kohl’s new partnership
3 things to know about Amazon and Kohl’s new partnership

Kohl’s will partner with Amazon to offer free, convenient returns for Amazon customers in stores. Here’s what you need to know: 1. The retail store announced that 82 stores across Los Angeles and Chicago will offer free returns for Amazon customers starting in October. Kohl’s will “pack and ship eligible Amazon return items...
August home sales dip in Dayton region
August home sales dip in Dayton region

August sales of single-family homes and condominiums dipped slightly in the Dayton region compared to last year at the same time, the Dayton Area Board of Realtors reported Wednesday.. The number of homes sold in the Miami Valley dipped less than one percent — just 12 units — from August 2016 posted figures, the board reported. However...
8 side hustles you can start with almost no money
8 side hustles you can start with almost no money

Dreaming about starting your own business?  Don't let your hopes sink just because you're low on financial resources.There are many businesses you can start inexpensively, according to the Balance, a personal finance website. "Some can be started for nothing if you already have the equipment."Such businesses can offer a good living...
New low-cost flight added at local airport
New low-cost flight added at local airport

Frontier Airlines has added another low-cost flight destination to the Cincinnati/Northern Kentucky Airport. The low-cost carrier launched nonstop service to San Jose, California — bringing the total destination served from CVG to 20, the airline announced. The new route will be served with Airbus A320 aircraft. » WOW air expands in Ohio...
Kohl’s to partner with Amazon: What you need to know
Kohl’s to partner with Amazon: What you need to know

Kohl’s will partner with Amazon to offer free, convenient returns for Amazon customers in stores. The retail store announced that 82 stores across Los Angeles and Chicago will offer free returns for Amazon customers starting in October. Kohl’s will “pack and ship eligible Amazon return items for free, providing an additional service...
More Stories