Popular clothing retailer launches gender-neutral collection for kids

Abercrombie & Fitch has launched its first gender-neutral clothing collection for children.

The New Albany, Ohio-based clothing retailer has launched the abercrombie kids Everybody Collection, which is available in stores and online. The first collection features 25 styles, including tops, bottoms and accessories.

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“The team gained insight that many customers, when shopping across genders, do not necessarily want to be restricted to certain styles and colors. The Everybody Collection has built on this insight, incorporating popular trends across genders, and with a single size system across the whole assortment,” the company said in statement.

The Everybody Collection will be available in all abercrombie kids stores and at abercrombie.com. In stores, the collection will be merchandised in the center of the space and online, the product will live on both the boys’ and girls’ product pages.

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Last year, the company eliminated 150 positions at the corporate level. The retailer also closed 60 stores in the U.S. last year. There is one store location at the Mall at Fairfield Commons in Beavercreek, and another location at Kenwood Towne Center in Cincinnati. A location at the Dayton Mall also closed several years ago.

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