STILL CONNECTED: Though diminished, GM's success still impacts Dayton
Average transaction prices, which reflect what customers pay after sales incentives, also set a February record, GM said.
GM is majority owner of the the DMAX diesel engine plant in Moraine, which has more than 600 employees.
THRIVING: DMAX plant overcomes odds that others could not
“Our retail-focused go-to-market strategy is delivering robust results,” Kurt McNeil, U.S. vice president, GM sales operations, said in a release from the company. “All of our brands grew their average transaction prices by healthy amounts, and we delivered solid growth in the industry’s fastest-growing and most profitable segments.”
RELATED: New engines to keep jobs at DMAX plant.
GM’s total sales were up 4 percent to 237,388 units compared with what GM said is an estimated 1 percent decline for the industry. The automaker’s average transaction prices rose $570 per unit to $34,900, a February record.
Three years of J.D. Power PIN data show that GM has led the industry in average transaction prices in 35 of 36 months through February.
Meanwhile, Ford Motor Co.’s monthly sales of 207,464 represented a 4 percent decline from last year. And Fiat Chrysler Automobiles NV’s sales fell 10 percent to 168,326.
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