Dayton-based Commuter Advertising Inc. will open an office next year in California to expand its footprint to west coast transit markets, company officials said.
Commuter Advertising’s headquarters, and operations and core sales teams will remain in Dayton, said co-founder Katie Gottesman. She and her husband, company co-founder Russ Gottesman, plan to maintain a presence in both locations, she said.
Commuter Advertising provides stop-specific audio and text advertising on public transit vehicles. The company has 13 contracts in 11 cities reaching nearly 200 million riders, Katie Gottesman said. Most of those markets are concentrated east of the Mississippi River, she said.
The company hopes to open its California office during the first quarter of 2014, but a location has not yet been determined, Gottesman said.
“We are not prepared to announce our first west coast market yet,” she said. “However, to continue to grow and be the leader in location-based digital transit media, west coast markets will be necessary for us to achieve the growth we expect in 2014 and beyond as part of our board initiative.”
In addition, the company has successfully executed patents in Mexico, Columbia and South Africa, where it plans to pursue strategic partnerships and licensing agreements, Gottesman said.
Founded in 2008, Commuter Advertising sends hyper-targeted digital messages over bus notification systems that inform passengers of products, services and sales at nearby businesses using the vehicles’ GPS technology and software created by the company.
The company’s first contract was with the Greater Dayton Regional Transit Authority.
Commuter Advertising has 12 employees and is headquartered at 124 E. Third St. in downtown Dayton. The company also has offices in Toledo, Chicago and Jacksonville, Fla.