Gourmet cupcakes have found a sweet spot with Dayton-area dessert lovers despite an increasingly saturated market and a recent Wall Street Journal article that described the specialty cupcake market as “crashing.”
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The Dayton Daily News first detailed the surge in local cupcake shops and the entrepreneur-bakers who run them in October 2011 and has explored several other food-related business trends important to readers, including frozen-yogurt shops, pizza restaurants, sub-sandwich shops and brewpubs.