Taco Bell has chosen Dayton to test-market its new “Power Protein” menu and zero-calorie drinks starting July 25, the company announced today.
“We chose to test the Power Protein Menu in Dayton because we have great company and franchise operators and loyal customers in the (Dayton) market,” Taco Bell spokesman Rob Poetsch said.
The burritos and bowls on the new menu will have more than 20 grams of protein and less than 450 calories. They’ll contain double portions of meat and toppings such as corn, black beans and reduced-fat sour cream, according to a Taco Bell news release.
This isn’t the first time Dayton has been selected to test-market new menu items. In March 2011, the Tim Hortons restaurant chain chose the Dayton area as one of two test markets in the U.S. for its new panini sandwiches. And in 2010, Chick-fil-A selected the Dayton-Cincinnati market as one of four test markets nationwide for its new “Spicy Nuggets.” Also in 2010, Fazoli’s chose Dayton to test-market a new enhanced-service concept that went over so well that it has been replicated at all 128 company-owned restaurants nationwide by the following year.
Taco Bell’s “Power Protein” menu test comes after the company announced in April that it would work to provide more balanced options. Fast-food chains across the industry are rolling out healthier options to keep up with changing tastes, even as they also roll out fatty treats to drum up sales.