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Miracle Whip or Hellmann’s Real Mayonnaise? You make the call

By Amelia Robinson - Staff Writer

Miracle Whip or Hellmann’s Real Mayonnaise?

My Facebook friends were whipped into a mayonnaise-flavored frenzy when I posted that question on Facebook recently.

Lines are drawn in the sand when it comes to this critically important topic that has the potential to shape the future of the world.

People had very strong feelings, particularly Hellmann’s people.


Hellmann’s is THE best…it’s a miracle that people eat the other. Heinz Ketchup, French’s Mustard and real butter — you can’t skimp on these items.

Depends. Miracle Whip makes a better potato salad. Mayo on sandwiches.

Miracle Whip is the root of all evil. Scientists have proven this.

This is not even a question. Miracle Whip is never OK. Never, not ever ever.

Miracle Whip!!!

Several people pointed out the obvious: Miracle Whip is not really mayo.

It is a salad dressing spread with mayonnaise properties that silly heads often use in the place of mayo.

Obviously by that sentience, I am among those who cringe at the thought of Miracle Whip.

It is just not right.

When it comes to Hellmann’s, I have the kind of brand loyalty that any company would lust after.

The name says dependable and the taste delivers memories of a childhood filed with American cheese and fried bologna on white bread covered in Hellmann’s.

Miracle Whip could never do that.

I don’t give that sort of brand loyalty out anymore. Seems few Americans do.

The business service company Ernst & Young polled 25,000 people in 34 different markets around the globe for a 2011 survey and determined that brand loyalty was on the decline in the so-called developed worlds.

Just 24 percent of people in Western Europe and 25 percent of Americans said they are swayed by a brand’s reputation.

“Digital technology is altering not only how, where and when consumers shop, but is transforming their expectations of, and interactions with, all suppliers — from retailers and manufacturers to governments and utilities,” the study says.

It says Western consumers “are more changeable and show lower brand loyalty, challenging businesses to find new ways to hook their customers.”

Yeah, it is just mayonnaise, but when I was a kid, it seemed Hellmann’s was a product that cared.

I built a relationship with it, helping my mother make potato salad and deviled eggs. She let me put it in the basket during our grocery shopping trips.

A new brand of any type could never earn that sort of value.

To be fair, perhaps I only care about Hellmann’s so deeply because my mother cared to buy it.

Many of the brands I am attached to are the brands my mother was attached to or at least the ones she seemed to be attached to (it nearly broke my heart the first time I saw Miracle Whip in her refrigerator). Maybe Hellmann’s isn’t as great as I always thought …

Several of my Facebook friends like Duke’s Mayonnaise best. One even pointed out a story about Larry Clinton.

The North Carolina resident liked Duke’s so much that before he died, he asked his family to put his cremated remains in an empty Duke’s jar and bury them.

Maybe my devotion to Hellmann’s is simply a matter of conditioning.

If I would have grown up with Duke’s or Miracle Whip, maybe I’d be loyal to those brands today.


Hellmann’s is just better.

Miracle Whip is gross. Duke’s does sound like it would taste very good.

What do you say? Do you like Hellmann’s, Miracle Whip or something else better? Send me a tweet @DDNSmartMouth.

Contact this columnist at arobinson@DaytonDailyNews.com or Twitter.com/DDNSmartMouth

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