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Nearly 50 percent of Valentine’s Day patrons will spend their money on candy, which is expected to bring in $1.7 billion in sales nationwide.
“Valentine’s Day continues to be a popular gift-giving occasion, even if consumers are being more frugal this year,” said NRF President and CEO Matthew Shay.
With higher trends in spending going toward candy, that’s a positive for Winans Chocolates & Candies in downtown Springfield.
Winans has been prepping for one of its busiest days of the year.
“We anticipate an influx of business all day,” said Chandi Shah, co-owner of Winans.
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Preparations began last month with pre-orders for their chocolate-covered strawberries and will continue all day with custom-made orders, Shah said.
This process ensures each customer’s order will be as fresh as possible.
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