You have reached your limit of free articles this month.

Enjoy unlimited access to myDaytonDailyNews.com

Starting at just 99¢ for 8 weeks.

GREAT REASONS TO SUBSCRIBE TODAY!

  • IN-DEPTH REPORTING
  • INTERACTIVE STORYTELLING
  • NEW TOPICS & COVERAGE
  • ePAPER
X

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and bonus content- exclusively for subscribers. Starting at just 99¢ for 8 weeks

X

Welcome to myDaytonDailyNews.com

This subscriber-only site gives you exclusive access to breaking news, in-depth coverage, exclusive interactives and bonus content.

You can read free articles of your choice a month that are only available on myDaytonDailyNews.com.

Patagonia to donate $10 million from Black Friday revenue


Before Thanksgiving, outdoor clothing and gear company Patagonia promised to donate 100 percent of its Black Friday sales revenue to  "grassroots organizations working in local communities to protect our air, water and soil for future generations."

>> Read more trending stories  

The company expected to reach $2 million in sales online and across its 80 stores, but that goal was met many times over -- five times to be exact. 

The company sold $10 million worth of merchandise. 

"We're humbled to report the response was beyond expectations ... Patagonia reached a record-breaking $10 million in sales," the company said in a statement. "The enormous love our customers showed to the planet on Black Friday enables us to give every penny to hundreds of grassroots environmental organizations working around the world." 

Lisa Pike Sheehy, vice president of environmental activism at Patagonia, told CNN that the decision to donate the funds to hundreds of environment-conscious organizations across the country came after Election Day.

"This is a difficult and divisive time for our country. I believe the environment is something we can all come together on," Sheehy said. "Environmental values are something we all embrace."

"The threats facing our planet affect people of every political stripe, of every demographic, in every part of the country," CEO Rose Marcario said in a Nov. 21 statement. "We all stand to benefit from a healthy environment." 

The funds raised on Black Friday will go to environmental groups in more than 20 countries. 

"The majority of the grantees are grassroots environmental nonprofit organizations working to address the effects of climate change and other issues affecting our planet," a spokeswoman for the company said. "(Most) of them are local and underfunded and they are in countries and communities where Patagonia has people on the ground -- from Ventura, California, to Osaka, Japan. It will take six to 18 months to disburse the funds." 


Reader Comments ...


Next Up in Nation & World

Navy SEAL falls to death in Hudson River after parachute failure
Navy SEAL falls to death in Hudson River after parachute failure

  An investigation is underway into the tragic death of a Navy SEAL in a parachuting accident Sunday during a demonstration for Fleet Week in Jersey City, New Jersey, across the Hudson River from Manhattan. The SEAL, part of the Navy’s elite skydiving team, the Leap Frogs, plunged to his death in the river when his chute failed to open...
Great white makes stunning dive into boat injuring 73-year-old fisherman
Great white makes stunning dive into boat injuring 73-year-old fisherman

It could have been a scene out of the movie “Jaws.” In a stunning move, a nine-foot great white shark leaped out of the water and dove onto a fishing boat off the coast of New South Wales, injuring a 73-year-old fisherman. In 60 years of fishing, Terry Selwood told the Australian Broadcasting Corporation he’s never seen anything like...
Seniors take too many drugs, pharmacist says
Seniors take too many drugs, pharmacist says

Dominick Bailey sat at his computer, scrutinizing the medication lists of patients in the geriatric unit. A doctor had prescribed blood pressure medication for a 99-year-old woman at a dose that could cause her to faint or fall. An 84-year-old woman hospitalized for knee surgery was taking several drugs that were not meant for older patients because...
President Trump observes Memorial Day with somber service at Arlington
President Trump observes Memorial Day with somber service at Arlington

President Donald Trump marked his first Memorial Day in office with a somber service at Arlington National Cemetery on Monday. The president first participated in a wreath-laying ceremony at the Tomb of the Unknown Soldier, before addressing a crowd of family members of the fallen gathered there to remember those who have made the ultimate...
A birth defect gave him a gift: a nearly impossible-to-hit curveball
A birth defect gave him a gift: a nearly impossible-to-hit curveball

When he was young, Dylan Rosnick just wanted to play baseball, a simple enough request for a child growing up in the Loudoun County exurbs.  He wanted to tie his shoes, too, and hold a pencil the right way, and button his shirt, and brush his teeth. There's not a lot of guidance, though, for a child with Proteus syndrome, a genetic disorder that...
More Stories