Colleges and universities across the nation are putting more money into marketing campaigns as competition stiffens for the shrinking pool of prospective students.
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By the numbers
135,506: Number of high school graduates in Ohio peaked in 2008-09
124,700: Graduates will slip to this number by 2022-23
9 percent: Drop in white, non-Hispanic graduates, the largest decline among groups
Source: Knocking at the College Door 2012
Example advertisement: Wittenberg University