MIAMI TWP., Montgomery County — New billboards planned around the Dayton Mall featuring digital displays and welcome messages are part of a national trend.
Last month, Miami Twp. trustees approved plans from Key-Ads and Lamar Outdoor Advertising to replace traditional billboards with the digital signs, allowing up to six different messages a minute with a 10-second delay between messages. Each sign is also expected to welcome viewers to Miami Twp.
“It’s a digital gateway feature,” said Nick Keyes Jr., vice president of Key-Ads. “It’s really elevating the image of our industry. It’s been very well received.”
A similar sign already stands at a gateway to Moraine on the west side of Interstate 75 south of the Dryden Road exit. The Dayton area’s original gateway display is on U.S. 35 to the west of Dayton.
Lamar, based in Louisiana, plans to remove one sign, convert another near Kingsridge Avenue and replace one near the Friendly’s on Ohio 741 with a digital display/welcome sign.
Key, based in Dayton, is replacing signs on Lyons Road west of Newmark Drive and on Ohio 725 east of Ohio 741.
Around the country, development of digital displays has resulted in the passage of special codes regulating their use in communities concerned about the aesthetic effect and safety issues related to drivers’ inattention sparked by the large flashing signs.
In addition to local governments, sign companies are required to obtain permits from the Ohio Department of Transportation.
In Springboro, local rules passed last year regulate the size, appearance and display of the new signs.
In Miami Twp., local officials passed regulations effective in January encouraging the companies to replace old billboards that no longer meet local regulations with digital displays also identifying the township.
“We’ve got a number of billboards that have been up for decades,” said Chris Snyder, assistant director of planning and zoning in Miami Twp. “Our goal was to space them out around the mall corridor to provide that gateway affect and help people realize they are in Miami Twp.”
Contact this reporter at (937) 225-2261 or lbudd@DaytonDailyNews.com.