Dayton-based Stratacache continued its growth spurt Tuesday with its announced purchase of twin office buildings on Poe Avenue in Vandalia, and plans to hire up to 100 new employees over the next three years to work in the buildings.
The buildings at 6500 and 6520 Poe Ave. are a potential $5 million project for the digital sign and marketing technology company, officials said. It follows the April 2012 purchase of a 100,000-square-foot building in Moraine to house the company’s expanded integrated services operation.
Stratacache also opened a Tokyo, Japan, office in February, and a Hong Kong office in November.
“Stratacache has a global growth strategy to target the $300 million dollar revenue mark for 2015,” said Rachel Taylor, a company spokeswoman. “This growth is being fueled by new acquisitions, expansion of our top tier clients, and global growth across Japan, China and the surrounding APAC (Asia-Pacific) regions.”
Established in 1999, privately held Stratacache sells marketing products that include computer-controlled signs and menus for McDonald’s restaurants and sports arenas. The company’s products also include content distribution and video acceleration technologies for retailers and brands.
In May, Stratacache announced a deal with American Dairy Queen Corp. to power digital menu feature panels at 300 Dairy Queen and DQ Grill & Chill restaurants. Terms of that deal were not disclosed.
The new buildings are an addition to the company’s local operations. Stratacache will not be closing any of its five existing locations in the Dayton area, Taylor said. The company has 160 employees worldwide, including 55 in the Dayton area.
Stratacache’s corporate headquarters is at 2 Riverplace, just north of downtown Dayton. The company’s local properties also include a Huber Heights production facility and its data center and trade show staging facilities in Dayton.
Taylor said the Vandalia office park was purchased to meet the company’s expanding sales, support and service needs. Stratacache bought the buildings for $500,000 each, according to Montgomery County property records.
Stratacache expects to spend $4 million to $5 million on the office park project, Taylor said.
The buildings’ combined 90,000 square feet of office space will help strengthen the operation and support division for Stratacache’s Digital Merchandising, Digital Signage and Digital Interactive technology business units.
The facilities will house the company’s new “Banking Center of Excellence” to showcase its latest technology demonstrations and prototypes for the banking industry, as well as a new inside sales center.
“The Vandalia office will require up to 100 additional positions to staff a new insides sales center, along with the need for technical support and service representatives,” Taylor said.
Vandalia City Manager Rob Anderson welcomed Stratacache’s purchase. “They are on the rise, they are growing and they are exactly the type of company we are trying to attract to Vandalia,” he said.
Vandalia in recent months has attracted a number of other new businesses and jobs, including Independent Can Co. and Ohio Department of Job and Family Services personnel. The city’s proximity to the Interstate 70 and 75 interchange gives it a “logistical advantage” that allows companies to reach a large percentage of the U.S. population in a short amount of time, Anderson said.
Stratacache officials said the Vandalia office buildings met the company’s needs to expand in the region and support its global presence.
“Not only does the Dayton region serve as Stratacache’s headquarters, but Dayton provides tremendous advantages as a Midwestern city, including a low cost of overhead allowing us to compete globally, highly talented people, and great technology and physical infrastructure,” Taylor said.
The company anticipates another expansion in the Dayton region soon, she said.
Stratacache is rapidly expanding in the Asia-Pacific region of the globe in response to a massive rise in consumerism in the region that includes China, Japan, Korea and India, said Chief Executive Chris Riegel in a February interview with the Dayton Daily News. The company currently has five offices in the Asia-Pacific region, also including India and Australia, with a total of about 20 to 30 employees.