The Greene Town Center in Beavercreek has kicked off its long list of holiday events, luring in customers for the busiest shopping season of the year.
The biggest shopping weekend of the year is right around the corner and 69 percent of Americans — an estimated 164 million people — are planning to shop or considering shopping during Thanksgiving weekend, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics.
This news organization talked with Steve Willshaw, general manager of The Greene, about how the shopping center prepares for the busy holiday season.
The Greene is known for its Christmas Tree Lighting. What other holiday events can shoppers expect?
Shoppers not only have our annual Christmas Tree Lighting to look forward to on Nov. 18, we are also continuing with our tradition of giving away $20,000 in Greene gift cards with a purchase earlier in the day, for our Greene Saturday event. Numerous retailers will offer sales and specials on this date as well. Visit thegreene.com/holiday for more details on this event. It doesn’t end there, be sure to visit The Greene on Black Friday for our annual iPad giveaway. This year, we will be giving away 10 iPads between 6 a.. and 9:45 a.m. Be sure to stop by Santa’s North Pole Village this season or take a ride on an enchanted horse-drawn carriage.
What new stores and features will shoppers notice compared to last year?
We’ve had a number of new stores open this past year including several locally owned and operated shops such as: Puzzles Plus, LaPuf Sweets, Aerolux Blinds & Shades, Deg’s Flame Grilled Chicken and Take A Break. Our Pop-Up Shop located on Glengarry Drive across Sephora features a new and different local shop owner every week through the holidays. Jake’s Toggery and Select Comfort have relocated into newly remodel and expanded spaces. We also have Fuzzy’s Taco Shop and Pearle Vision under construction, which will both open this year.
Do you have a favorite memory of Christmas at The Greene in the past decade?
Each year, our tree lighting and parade is the highlight of the center. It would be too difficult to choose just one memory from years past. The look of excitement on the children’s faces as Santa steps onto stage is a truly priceless memory. This day exudes family, fun and celebration.
Do you expect shoppers will buy early this year or are stores still expecting large crowds on Black Friday?
Black Friday is a great tradition that will always be popular with shoppers. There is nothing that can replace that experience. We start to see larger crowds the weekend before Thanksgiving and Black Friday during our Greene Saturday and Tree Lighting events. It stays busy after that. There is also the added benefit of the events, dining options and entertainment here at The Greene. When you have all these things going on in one place, it provides for a much more enjoyable experience for the shopper.
This is the first year that online sales are expected to surpass brick-and-mortar sales. How does that impact shopping centers like The Greene?
No one is going to argue that online sales have become a part of the shopping experience but you can’t dine online, take a carriage ride or enjoy any of the other holiday festivities that are associated with this time of year at The Greene. Our goal, regardless of the time of year, is to create a unique and memorable visit for all of our guests.
What’s one thing shoppers will find at The Greene that they won’t find anywhere else?
The uniqueness of our tenant mix. A majority of our businesses here have this one location in the market and that remains our focus. Apple, Cheesecake Factory, Nordstrom Rack, Von Maur, Fleming’s, Lululemon and J.Crew Mercantile just to name a few out of the dozens that operate a solitary location in the market here at The Greene.
Any tips shoppers on the best way to find deals during the holiday season?
Our website is a plethora of knowledge for all things sales at The Greene. We encourage you to visit thegreene.com/sales for amazing deals this season. If you are not already a member of our Privilege Club, join today for free, and receive exclusive coupons and promotions.
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