This fall, say hello maple and so long pumpkin spice

Oct 11, 2017
  • By Gretchen McKay
  • Pittsburgh Post-Gazette
Dunkin' Donuts is spicing up the season with its new pumpkin spice cream cheese, made with real pumpkins.

Come on, admit it. You're so over the pumpkin-spice craze.

Seasonal beer, coffee drinks and cookies spiced with ginger, nutmeg, cloves and cinnamon are one thing. But when those cozy fall flavors sneak their way into a Kit Kit candy bar or a stick of Burt Bees lip balm or onto a pizza, you know it's officially jumped the shark. Big time. 

Which is why some of us were glad to hear that a new flavor will supposedly supplant pumpkin spice this fall − maple.

RELATED: Starbucks Pumpkin Spice Latte returns with livestream to watch ‘Pumpkin Hatch’

At least that's what MarketWatch would have us (hopefully) believe, based on a report from the analytics company 1010data. It notes that even as pumpkin spice flavor continues to grow in popularity to the tune of 49 percent more products a year sales just aren't holding pace. Maple, meanwhile, "is surging." 

Measured against the same quarter last year, sales of maple-flavored beverages have almost doubled while maple-flavored cocktails have climbed 14.6 percent. Which might explain why beverage giants Starbucks and Dunkin' Donuts debuted maple-pecan coffee drinks this fall. Dunkin' also is featuring a 630-caloried Maple Sugar Bacon Breakfast Sandwich. But is maple really the next big thing? And will its sweet, distinctive flavor be something that consumers naturally crave when the weather gets cooler?

While all maple syrup is made according to the same process, there's a grading system for maple products that differentiates between the natural variations in color and flavor. The lighter the syrup, the more delicate the taste. Sap processed later in the season produces a more robust and darker syrup.

Maple syrup can be substituted for honey or agave one for one, but you'll want to use only a cup of syrup for every 1 cup of white sugar in baking, while also reducing the other liquids in the recipe by 3 tablespoons. Go for the good (real) stuff, even though it's more expensive, as it takes 40 gallons of sap to produce one gallon of syrup. However you enjoy fall's hottest flavor, know that you're making a nutritious choice. Not only is maple syrup high in healthful antioxidants but it also includes essential minerals such as calcium, magnesium, potassium and manganese. 

PG tested

This maple cocktail is full of fall flavors, and so easy.

an ounce pure maple syrup, preferably Grade A Dark Amber

an ounce fresh orange juice \ ounce fresh lemon juice 4 dashes of Angostura bitters

an orange wheel 2 ounces bourbon Ice 1

 2 ounces chilled seltzer

In a rocks glass, combine maple syrup with orange juice, lemon juice and bitters. Add orange wheel and lightly muddle. Add bourbon and stir well. Fill glass with ice and top with chilled seltzer. 

Makes 1 drink. 

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