breaking news

Use of dating website led to capture of fugitive soccer coach in Florida

Phillipsburg native starts fitness fashion business

Turn It On offers versatile fashion for women.

Fashion has always been a passion for Juetta West. Formerly of Phillipsburg, West worked more than 30 years in the industry, including time spent as a high fashion runway model for the likes of Bob Mackie, Oscar De La Renta and Bill Blass.

“I began baton twirling at the age of 2 and modeling at the age of 6,” West said. “Then I found my niche in runway modeling and did very well, travelling and working with many designers and learning all the time.”

So it seemed a perfect fit when her son, Jack Omer of Kettering, suggested it was time for her to start her own fashion business.

“Jack told me it was time to start feeding my brain again,” West said. “We were in a place where everyone in the family was taken care of and Jack challenged me to find something I really wanted to do.”

The result is a fitness and casual wear company, Turn It On, which she co-founded with Althea Harper, a former Oakwood resident, a University of Cincinnati School of Design graduate and fashion designer with ties to “Project Runway.”

“My husband (Doug West) had a connection to Althea and contacted her to ask if she’d like to be involved,” West said. “She drew up some designs, and we loved them.”

The partnership to develop the company began about 2½ years ago, and according to West, was a trial-and-error process. “We knew we wanted to develop crossover clothing,” West said. “The idea is that if a woman exercises in the morning, she has the foundation with our designs. She can simply add her own wardrobe to it, like heels and accessories, and she is ready to go meet girls for coffee or even attend a board meeting. And if she works out in the evening after work, she already has her outfit.”

West said they searched for the perfect fabric and found a four-way stretch material that had a great feel. “It’s supple but adds compression and is perfect for a woman’s body,” she said.

West now lives in Maui, Hawaii.

The partners knew they would need someone to handle quality control to ensure they maintained a top-notch product. They found that person in Jerry Duncan, who had industry experience working for Jockey, Lands’ End and Haines. “He knows all about our fabric and how it performs,” West said.

“Althea is really up on what is trending in fashion,” West said. “She knows about this before the public does.” Duncan and Harper worked with West initially to decide upon their key pieces. “Once we made the decision, we had samples developed.”

Turn It On originally began with 16 pieces of fitness and casual clothing but today offers nine core pieces that will truly take women from the board room to the gym. “I always say if a woman looks good, she will feel good,” West said. “When we started looking at the fitness clothing available out there, we found that the pieces weren’t flattering to a woman’s body. Our line is all about enhancing what a women wants to enhance and hiding what she wants to hide.”

The nine pieces available now are the result of looking at trends and what women want, West said. “The designs and fabric and fit work with a woman’s everyday lifestyle,” she said. Those pieces include a reformer jacket that features color blocking and invisible zippers, several tops that feature ruching and off the shoulder styles, and skirts and pants that have a unique “V” waistband. “People love our waistbands because they are unique,” West said. “No matter the figure, they love our pants because of the fabric, fit and compression. They don’t pinch into your skin, and they stay put.”

In mid-November Turn It On was officially launched. West decided to launch her clothing line in her hometown of Dayton, along with Cincinnati and Columbus. “This area is a great place to market a business,” West said. “We had invitation only events in all three cities.”

West said that the sales are rather strong, but this is still a startup company. “In Ohio I asked my friends to invite their friends so I ended up meeting people I didn’t know,” West said. “Once they put on the garments, they knew immediately it was different and I knew I could sell it.

The products are currently being sold and marketed through the web site, “We will remain an ecommerce business until we can get some investors interested,” West said. “My goal is to eventually have a brick and mortar store and take this concept and run with it. We feel we have nailed this design and are filling a niche in the fitness apparel market. Our line is different from any other line out there and it’s really incredible. We would just love for women to try it and once it’s on their bodies, they will love it!”

For more information, go online to

Reader Comments

Next Up in Local

I-675 crash causes backup in Beavercreek
I-675 crash causes backup in Beavercreek

The crash was cleared on I-675 southbound in Beavercreek. We are working to learn the cause. A crash on Interstate 675 southbound has caused a backup in Beavercreek Saturday. The crash was reported near the Indian Ripple Road exit sometime after 1 p.m.  It’s not known how many vehicles were involved or if anyone was injured. There was a...
West Chester hotel thief a good tipper
West Chester hotel thief a good tipper

Someone used a fictitious credit card number to rent a room and charge meals at the West Chester Twp. Hilton Garden Inn. More than $2,500 was charged to a fake credit card sometime before 4 p.m. Dec. 3 at the hotel, according to police reports. Township spokeswoman Barb Wilson said the thief was a good tipper. “With the food purchase, the suspect...
Crews respond to camper fire in Logan County
Crews respond to camper fire in Logan County

Crews responded to a camper fire in the 4900 block of State Route 287 in West Liberty Saturday around 12:20 p.m., according to dispatchers. Initial reports indicated there was ammunition and propane at the location. Dispatchers could not confirm if anyone was injured.  We are working to learn more and will update this page as information becomes...
Officer: Books ‘just as vital as Narcan’ for first responders
Officer: Books ‘just as vital as Narcan’ for first responders

It’s hard to know what impact a traumatic event can have on a child, but Jana Gruber has learned a small gift can make a big difference. Gruber is the founder of Books to the Rescue, a Greene County nonprofit organization that is providing children’s books, games and stuffed animals for dozens of police cruisers, fire engines and life squads...
Gap store at The Greene closing
Gap store at The Greene closing

The Gap store at The Greene Town Center is closing. Gap Inc. previously announced that up to 200 of its namesake stores could close after poor earnings reports. An employee at the Beavercreek location confirmed Saturday the store is having a going-out-of-business sale and will close, but did not have a closure date and referred all other questions...
More Stories