Back-to-school: Shoppers still favor store shopping


Despite online shopping becoming more prevalent, most shoppers still prefer to go to a store for back-to-school shopping.

More than 57 percent of households said they would shop in store for back-to-school supplies this year. But 20 percent haven’t decided yet if they will shop online or in-store for the shopping holiday, according to research firm Deloitte.

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Parents plan to spend double in store compared to online, with an average $292 in store per household and $115 online.

Giant retailers like Walmart and Target remain the top destination for shoppers looking to stock up for school, followed by dollar stores, online-only retailers and off-price stores. Parents say their kindergarten through high school children influence about $21 billion, or 75 percent of back-to-school spending.

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Some shoppers have already started back-to-school shopping, but the study shows the highest sales is expected to be in early August.

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