Farmers markets go online — and deliver to your door

Market Wagon, an online farmers market, serves Southwest Ohio from Butler County distribution hub.


An online farmers market providing weekly deliveries of fresh local produce, meats, cheeses and other homegrown or homemade fare is now in Butler County and serving homes throughout Southwest Ohio.

Market Wagon, which launched in Indiana in 2016, recently opened its first Ohio delivery hub in West Chester Twp. 

MORE: Indoor farming company coming to Hamilton

The new Market Wagon location delivers to homes in Butler, Warren, Hamilton, Montgomery, Greene and Clermont counties, according to Jeremy Lewis, Southwest Ohio market coordinator for Market Wagon.

“All the vendors control their own inventory, products, descriptions and photos,” Lewis said. “What we do is basically act as a courier and just kind of a marketplace for them to do so.”

Customers placing an order Tuesday night before midnight receive a delivery on Thursday for a $5.95 fee with no minimum order and no subscription required.

Shoppers can peruse the website — swo.marketwagon.com — by vendor or by category, including everything from baked goods, meats and locally roasted coffee to jams, soaps and pet treats.

The convenience of home delivery is crucial to the Market Wagon’s appeal, but its true economic impact comes in the increased market for local farmers, the company said.

MORE: Bass Pro Shops, Cabela’s hiring for holiday help

To date, the new location has 23 Ohio farms and artisans signed up as vendors

Debra Liston, owner of Fairfield-based business Mwimbula Fresh Coffee • Fresh Bread, said sales of her custom-roasted single-source coffee and freshly baked, naturally leavened breads and pastries have grown for each of the five weeks she has sold via Market Wagon.

“This is guaranteed sales,” she said. “Since they (customers) order, I know exactly what to make and I sell it, where like at a farmers market, I might show up with 20 loaves of bread and sell seven and then I’ve got 13 loaves of bread to deal with. That’s what makes it (Market Wagon) super-attractive.”

MORE: Home Chef meal kits now on shelves at local Kroger stores

Tiffany Shinkle, of New Vienna-based TS Farms, said Market Wagon has been great for serving longtime patrons, and has generated a slew of new customers for the 10-year-old family farm that sells fresh, grass-fed, non-GMO beef, lamb and pork, plus chicken, turkey, eggs, jams, jellies and maple syrup.

Shinkle said she believes the concept is taking off in Southwest Ohio because consumers are leaning toward services that offer convenience.

“Kroger’s got their ClickList, Whole Foods will deliver, and we’re seeing at farmers markets the attendance is down,” she said. “I think it’s because they can order it online and get it delivered or pull in, pick it up and go.”

Vendors do not pay a fee to participate in Market Wagon, but the company retains a percentage of sales, Lewis said.

The handmade meat, cheese, mushroom and butternut squash ravioli from Russo’s Ravioli are in 14 stores and five weekly farmers markets, but co-owner Garrison Jennings said he is happy to find another platform from which to sell the company’s hand-made Italian specialty dish, along with its sauces and lasagnas.

“It gives you another revenue stream,” Jennings said. “Plus, who doesn’t like awesome food showing up right to their doorstep?”



Reader Comments ...


Next Up in Local

Xenia house offers help for women struggling with addiction
Xenia house offers help for women struggling with addiction

Women looking for treatment to drug or alcohol addiction have a new option in Xenia with Her Story, a nonprofit organization that provides housing for those waiting to get into recovery. Three women are currently residing in the home, which was opened in late August, and calls are coming in daily, according to Her Story’s founder and president...
Woman hospitalized after stabbing at Dayton home
Woman hospitalized after stabbing at Dayton home

Police are investigating after a woman was stabbed inside a Dayton home Wednesday morning.  Officers and medics responded to the report around 10:15 a.m. at the home in the 1200 block of Canfield Avenue.  The victim was transported to an area hospital for treatment, but her condition was not immediately known.  Homicide detectives have...
Crews battle house fire on East High Street in Springfield
Crews battle house fire on East High Street in Springfield

Six of the units in the building suffered heavy smoke damage, and the fire spread to the attic, officials said, noting that the tenants won’t be able to staying in their apartments tonight. There were no injuries reported, and the cause of the fire remains under investigation. Firefighters are battling a house fire on East High Street in Springfield...
3 reasons to be a part of beloved Dayton Halloween tradition — the Stoddard Avenue Pumpkin Glow
3 reasons to be a part of beloved Dayton Halloween tradition — the Stoddard Avenue Pumpkin Glow

One of Dayton’s most cherished Halloween traditions, The Stoddard Avenue Pumpkin Glow, is right around the corner. This means that Dayton will soon be basking in the glow of hundreds (if not more) of beautifully carved pumpkins near the Dayton Art Institute and Annunciation Greek Orthodox Church on Oct. 30-31. The Stoddard Avenue Pumpkin Glow...
Clark County Municipal Court cases
Clark County Municipal Court cases

CASES CALLED MONDAY INCLUDED: Tiann T. Burton, 19, of 1013 Pine St., burglary, kidnapping, dismissed - prosecutor request. Jessica L. Fenwick, 28, of 1018 Middle St., possession of drug abuse instrument, guilty, 11 days jail; tamper with evidence, dismissed - prosecutor request. Dashawn L. Jackson, 19, of 301 Selma Road, Rear, complicity to receiving...
More Stories