Local JCPenney stores will get new baby shops


JCPenney will start opening baby shops within 500 stores Aug. 31, looking to absorb some of the customers from recently closed Babies “R” Us.

The department store already sells cribs, high chairs, strollers, car seats and other baby supplies online, but the items will make their brick-and-mortar debut with the new shops.

»RELATED: Elder-Beerman adds deeper discounts during liquidation

There are three JCPenney stores in the Dayton area at the Mall at Fairfield Commons, the Dayton Mall and Miami Valley Mall in Piqua. There are five in the Cincinnati area. All eight of these stores will open a baby shop on Aug. 31 except the Miami Valley Mall store.

JCPenney stores already sell baby apparel.

»RELATED: No plans to add lanes where recent I-70 truck rollovers have occurred

“The baby care business is expected to reach over $13 billion by 2021 and we are seizing this opportunity to pursue available market share and aggressively go after the baby customer with these new shops,” said James Starke, senior vice president and head of merchandising for JCPenney. “We’ve strategically chosen these 500 JCPenney locations because the majority of the stores are near a specialty baby retailer that has recently closed its doors.”

In addition to large items and clothing, the baby shops will sell pacifiers, diaper bags, bottles and bouncer seats from brands like Avent, Graco, Fisher Price and Halo.

FIVE FAST READS

Walmart adds meal kits that cook in 15 minutes with 1 pan

Looking for new office space? New downtown Dayton program to help first-timers

New paint party business opens downtown

Whole Foods stores begins 30-minute pickup option

This massive new greenhouse is harvesting its first organic crops, and you could see them in your store soon



Reader Comments ...


Next Up in Local

Massachusetts law bars wounded police officer from receiving donations 
Massachusetts law bars wounded police officer from receiving donations 

An outpouring of support for a Massachusetts police officer wounded in the line of duty have been roadblocked by a state law that donors did not know about. >> Read more trending news  More than $12,000 have been raised to help Falmouth police Officer Donald DeMiranda in his ongoing recovery, but all the money had to be returned to those...
Wright State says it will avoid fiscal watch but state won’t verify status until 2019
Wright State says it will avoid fiscal watch but state won’t verify status until 2019

Wright State University is set to avoid fiscal watch, the school’s chief business officer told the campus in an email this morning. The state measures every public college’s fiscal health with something called a “Senate Bill 6 score,” an annual rating of 0 to 5. Half the score is based on the school’s reserve fund, essentially...
Clark County Common Pleas Court cases
Clark County Common Pleas Court cases

COMMON PLEAS COURT NEW SUITS 18-CV-0519 - Michael E. Verbillion and Jolyn B. Verbillion, 5256 Hagan Road, et al., v. Enon Sand and Gravel, LLC, c/o Paul F. Wenker, Cincinnati, complaint for an order that defendant is enjoined from using all or any part of either of its said parcels for surface mining/mineral extraction purposes without first obtaining...
Butler County city receives grant to battle drunk drivers
Butler County city receives grant to battle drunk drivers

The Butler County OVI Task Force announced that the Ohio Department of Public Safety’s Ohio Traffic Safety Office awarded $224,999 in federal traffic safety funding to the city of Oxford for the fiscal year 2019. The Butler County OVI Task Force, which is comprised of law enforcement agencies in Butler County, will utilize this funding to continue...
5 factors that led to Sears filing for bankruptcy
5 factors that led to Sears filing for bankruptcy

Sears filed for Chapter 11 bankruptcy Monday after years of struggling to become profitable. The company that hadn’t seen books in the black since 2010 is hoping to restructure under the bankruptcy filing and return to profitability. Here are five factors that contributed to the company falling into bankruptcy: E-commerce is the culprit just...
More Stories