Target officials have apologized for offering greeting cards with the phrase “baby daddy” ahead of Father’s Day and are working to pull them from store shelves.
The cards show an African-American man and woman kissing under the words “Baby Daddy.”
Inside, the card reads, “You're a wonderful husband and father and I'm so grateful to have you as my partner, my friend, and my baby daddy! Happy Father's Day.”
The American Greetings card is not exclusive to Target, according to The Kansas City Star.
It first drew national attention when Takeisha Saunders posted a photo of the card on her Facebook page:
“You CANNOT be serious Target!!!! Really!!!?!!!!? This was the only Father’s Day card that featured a black couple!!!!!!” she wrote.
Thanks for sharing this with us. We assure you it is never our intention to offend our guests with the merchandise we provide. We sincerely apologize to anyone this particular card has offended. Please verify the store location this was displayed so we can share your feedback.— AskTarget (@AskTarget) June 12, 2018
Sanders told Fox News she found the card at a Target location in Rockwall, Texas.
The card generated more backlash on Twitter.
American Greetings said on Twitter that was meant to be “playful.”
Thank you for raising this concern and bringing it to our attention. This card was intended to be a playful husband card, but we have notified the product team that it missed the mark. Please accept our sincerest apologies and know we will do better in the future.— American Greetings (@amgreetings) June 13, 2018
Target is pulling the card from about 900 stores, a spokesman told the Kansas City Star.
“We were made aware of some concerns about this card last week and are working with our vendor to remove it from Target stores,” a representative told Fox News. “We appreciate the feedback and apologize. It’s never our intent to offend any of our guests with the products we sell.”