Victoria’s Secret owner looks for alternatives for La Senza brand


Columbus-based L Brands is exploring “all alternatives” for its La Senza brand.

The company, which operates a call center that employs thousands at its Kettering call center, wants to focus more on its larger core businesses, including Victoria’s Secret, PINK, Bath & Body Works and Henri Bendel, according to a press release.

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La Senza, with 126 company-owned store in the United States and 188 non-company owned international stores, is expected to have $250 million in revenue at the end of this year and about a $40 million operating loss.

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La Senza has two stores in Columbus, and L Brands as a whole has dozens of stores throughout Dayton, Cincinnati and Columbus.

The company reported comparable sales increases of 3 percent year-over-year on Oct. 6.

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