5 ways you can expect your shopping experience to change in 2019

Retail is changing quickly and as the calendar rolls into December, consumers can begin anticipating what their shopping experience will look like in 2019.

Retailers continue to evolve in a highly competitive world where delivery, customer experience and convenience can make or break a store, forcing some into bankruptcy and others on an upward trend with growing sales.

Here are five things to look forward to in retail next year, and most of them include technology:

»BIZ BEAT: Gas prices to remain low, but threats still loom

1. More online grocery shopping.

Despite only 2 to 4.3 percent of grocery sales happening online now, industry experts expect the digital sales to reach 20 percent of the total grocery market by 2025. As more retailers add third-party delivery companies like Shipt and Instacart, consumers will increasingly order online.

This includes both delivery and ordering online to pick up in store. It’s also expected that social media platforms like Instagram will continue discovering new ways to convince consumers to buy online.

2. Voice Retail

Experts say shoppers will increasingly pick up voice shopping through smartphones, Amazon devices and vehicles.

Consumers with Alexa-enabled devices are already able to purchase their groceries, home goods and gifts through Amazon and Whole Foods Market. But other retailers are starting to get in on the action.

Kroger recently announced plans to roll out voice ordering through Alexa-enabled devices and Amazon has released software that allows developers to integrate Alexa in vehicle infotainment systems.

»RELATED: Gymboree considers closing half its stores

3. More private labels

Private labels have proven successful in the eyes of consumers this year. Dozens of retailers including Target, Kroger, Walmart, Aldi and Amazon have expanded private label offerings this year.

Private labels are notorious for adding exclusivity that builds customer loyalty, all while keeping profit margins high without suppliers taking their cuts. Many of the retailers have passed the savings to the consumer with low-cost private labels that are increasingly growing in popularity.

4. Growth in artificial intelligence.

Retailers have used artificial intelligence to learn consumer and market habits. The technology becomes increasingly beneficial for online retailers looking to upsell without a physical salesperson. Different subscription services like Stitch Fix and Kidbox have used AI to analyze subscriber data to recommend products that increase relevance and are more likely to be purchased.

Retailers are trying to use AI to expand holiday shopping earlier as well, learning what consumers will want most around the holidays as early in the year as possible. The intelligence can help spread out orders so delivery systems won’t become as congested close to the holidays.

»BIZ BEAT: Two area cities want to test driverless vehicles, technology

5. More interactive aisles

As consumer shopping habits shift to favor experience, retailers are scrambling to find ways to draw crowds into stores. In 2019, augmented reality and virtual reality are likely to take a stronger foothold in all types of brick-and-mortar stores.

Kettering-based Marxent has developed augmented reality technology for Macy’s to show how furniture could look without have to purchase the items.

“Those who haven’t invested in AR as of yet are going to…probably spend 2019 scrambling to catch up,” said Beck Besecker, Founder and CEO of Marxent.


How to protect yourself from cyber thieves this shopping season

Two area cities want to test driverless vehicles, technology

Kroger remodel of Kettering store debuts faster checkout, updated produce

Aldi to offer delivery at Dayton-area stores

PHOTOS: Luxury condo with downtown view on market for $320K

Reader Comments

Next Up in Local

Oakwood woman writes book about yoga for amputees
Oakwood woman writes book about yoga for amputees

Teenage years are fraught with uncertainty and both physical and emotional challenges, but those typical teen stressors would have been a welcome alternative for Marsha Therese Danzig. At 13, Danzig was battling cancer for the second time in her young life. She was first diagnosed with Ewing’s sarcoma, a form of cancer found in the bone or the...
'Selena: The Series': Netflix announces new show about Selena Quintanilla
'Selena: The Series': Netflix announces new show about Selena Quintanilla

A new series about slain Tejano icon Selena Quintanilla is heading to Netflix in 2020, the streaming service announced Tuesday. According to a Netflix press release, the scripted drama, produced by Campanario Entertainment, is "a coming-of-age story following Selena as her dreams come true and all the heart-wrenching and life-changing choices...
Foo Fighters to headline new three-day music and arts festival
Foo Fighters to headline new three-day music and arts festival

Looking for something to get the rock lover in your life for the holidays? A new art and music festival set to happen in mid-May at MAPFRE Stadium in Columbus featuring a first-rate slate of headliners may be just the ticket. The Sonic Temple Art + Music Festival featuring Foo Fighters, System of a Down, Disturbed, Bring Me the Horizon, the Prodigy...
Kettering to officially open fourth new fire station Friday
Kettering to officially open fourth new fire station Friday

The city has completed the fourth and final new Kettering fire station as part of a roughly $30 million overhaul of the department. City leaders have announced a ribbon-cutting ceremony and public tours for Fire Station 37 at 10 a.m. Friday at 1300 West Dorothy Lane. MORE: Ohio lawmakers debate pay raise for themselves, other elected officials The...
Slim Jim maker to add 50 jobs as part of $69M expansion of Troy plant
Slim Jim maker to add 50 jobs as part of $69M expansion of Troy plant

The Troy City Schools Board of Education and a Troy City Council committee have agreed to support a tax abatement request for a proposed $69 million Conagra expansion. The Conagra Brands plant at 801 Dye Mill Road in Troy produces about a billion Slim Jim meat sticks each year. The company asked for a 100 percent tax abatement on new capital investments...
More Stories