breaking news

Dayton man arrested in connection with hit-and-run crash that killed motorcycle passenger

Carnival Cruise Line names Shaquille O’Neal ‘Chief Fun Officer’

Shaquille O’Neal has joined the Carnival Cruise Line team as its CFO, but he isn’t the Chief Financial Officer. 

No, the F, stands for “Fun,” and Carnival has produced a series of videos showing the former Orlando Magic and Los Angeles Lakers star in his new role at the cruise line.  

One has line President Christine Duffy explaining what she likes about what Shaq brings to the office.  

“Mr. O’Neal is perfect for the job. His unparralleled passion and his unique business acumen are a tremendous asset,” she says in the video before it shows clips of Shaq demanding of a colleague, “I need those numbers by 5 o’clock today” and then leading a game of Duck, Duck, Goose in the boardroom.  

Later he tells Duffy, “I turned the conference room into a ball pit. Marco Polo in 15.”  

An email O’Neal mentions in the video,, actually works, although at this point he is out of the office.  

“Thank you for your email, kind sir, madame, or cat walking across the keyboard. I’m currently out of the office quality testing waterslides. For anything urgent, you can reach my by sky-writer (if I’m in your general area), and I’ll try to get back to you as soon as possible.”  

A second video has the NBA Hall of Famer and current TNT commentator giving a tour of Carnival Vista while in port in Miami. The highlight is the boom operator smacking Shaq’s hand away as he tries to eat a French fry while at Guy Fieri’s Burger Joint on board, and then later Shaq smacks away a basketball on the ship’s SportSquare court saying, “No time for basketball.”  

In a news release, Duffy and O’Neal had more to say:  

“We are very excited to have Shaq as part of the Carnival team! He will serve as a great partner ensuring everyone knows all about our one-of-a-kind brand of fun,” said Duffy. “We’re confident that his embodiment of our brand values will inspire America to Choose Fun and discover the authentic, participatory and social atmosphere that Carnival offers.”  

“In today’s world, it’s more important than ever to choose fun, especially when everyone is busy with work, family, and life in general,” says O’Neal. “So, I’m honored to be appointed the Chief Fun Officer at Carnival — a company that lives and breathes fun.”  

The line promises the videos today are the beginning of O’Neal’s role that will also include live interaction through social media and other promotions.

Reader Comments ...

Next Up in Travel

Florida's funky Hollywood is ready for a final close-up

Sometimes you have to see a place before it changes drastically, while it's still on the right side of your economic, ecologic, emotional or aesthetic tipping point.  I learned this in 1989 on my first trip to magical Bali - well after the 1960s hippie/surfer invasion when you could live simply for almost nothing, but before the explosion of opulent...
Disney Cruise Line returns to favorite destinations in 2019

Disney Cruise Line has announced a wide range of itineraries for 2019. The line will return to several popular destinations and home ports, including Bermuda, Bahamas, Baja, Canada and the Caribbean. Bookings open on May 24, 2018.  Highlights of the 2019 lineup include the Disney Magic’s return to New York in September. She’ll sail...
How does Carnival track its cruise ships? New high-tech center relies on big data

When Hurricane Irma struck last September, 16 of Carnival’s cruise ships were sailing the Caribbean. The Carnival team scrambled to reroute ships, rebook passengers embarking or debarking, and set up new port calls out of harm’s way.  Next time a storm threatens, the task will be easier, thanks to a new, state-of-the-art fleet operations...
That free frequent flyer seat may be easier to book. Here’s why

Airlines are making it easier for frequent flyers to redeem their travel rewards, as major carriers work harder to keep their most loyal customers happy, according to a seat availability survey released last week.  American Airlines showed the biggest improvement, rising from the bottom of the pack to ninth in the annual survey, with members of...
Close to nature (and a nice pool) in South Carolina

Montage Palmetto Bluff 477 Mount Pelia Road;  From $340.  A traditional resort that has modernized its Old South feel, South Carolina’s graceful Montage Palmetto Bluff has been called one of the world’s most romantic hotels. The property opened two new restaurants in 2017 and added a third, serving...
More Stories