Chicago-based United plans to expand the test next month to include some regional flights as the summer travel season heats up, spokesman Charles Hobart said. It’s expected to be available on all mainline and regional United flights leaving Chicago and Houston later this summer.
“Customers are often understanding about the fact that there is a delay, but what they appreciate and want is information, even if it’s a three- or four-sentence paragraph, in language they understand, that respects their intelligence and time,” Hobart said.
Outside the test program, United generally lets employees at the gate decide how much information to provide. When they don’t share updates, it’s often because they’re busy working with customers, Hobart said. The alerts generally go out on flights held up by more than an hour.
American Airlines and Southwest Airlines also give passengers multiple options for receiving notifications about flight delays and cancellations, including alerts in the airlines’ apps, text messages and emails. But neither goes into detail like United does in its test. American will provide more information if customers call, spokesman Ross Feinstein said.
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